Insights & Blog

Guides and field notes

Technical advice and real-world problem solving for websites and online shops.

41 result(s) · Page 1 / 5

Concepty editorial illustration: SEO blog strategy: publish articles that genuinely help readers
Conseils

SEO blog strategy: publish articles that genuinely help readers

A useful blog answers real questions, avoids overlapping topics and connects credible guidance to relevant services and tools.

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Concepty editorial illustration: Mobile website performance: five checks before installing another optimisation plugin
Performance

Mobile website performance: five checks before installing another optimisation plugin

Measure the visible content, responsiveness, layout stability and unnecessary downloads before adding tools that may overlap or conflict.

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Concepty editorial illustration: 404 errors and 301 redirects: fix broken URLs without damaging SEO
SEO

404 errors and 301 redirects: fix broken URLs without damaging SEO

Choose whether to restore, redirect or remove a page according to its real replacement; avoid blanket redirects and update internal links.

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Concepty editorial illustration: Website backups: why practising a restore matters more than having a file
Sécurité

Website backups: why practising a restore matters more than having a file

Reliable backups include the right data, independent copies, tested recovery and a documented process for a real incident.

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Concepty editorial illustration: Article and BlogPosting structured data: practical value and limitations
SEO

Article and BlogPosting structured data: practical value and limitations

Structured data helps describe article pages to machines, but it does not guarantee rich results and must match visible, accurate content.

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Concepty editorial illustration: Hreflang for French, English and Spanish websites: connect equivalent pages
SEO

Hreflang for French, English and Spanish websites: connect equivalent pages

Hreflang annotations should point to real translated equivalents using reciprocal references, correct language codes and consistent canonical URLs.

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Concepty editorial illustration: AVIF, WebP and JPG: organise website images without harming SEO
Performance

AVIF, WebP and JPG: organise website images without harming SEO

Using multiple image formats helps only when the server or templates deliver suitable versions at appropriate dimensions and preserve meaningful alternative text.

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Concepty editorial illustration: Dynamic XML sitemap: how new database pages are discovered
SEO

Dynamic XML sitemap: how new database pages are discovered

A database-driven sitemap can include newly published articles automatically, but only when its query, URLs and HTTP responses are correct.

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Concepty editorial illustration: Blog pagination and SEO: make every archive page accessible
SEO

Blog pagination and SEO: make every archive page accessible

Pagination works best with stable URLs, crawlable links, accurate canonicals and predictable behaviour on the first and last pages.

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