Guides and field notes
Technical advice and real-world problem solving for websites and online shops.
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SEO blog strategy: publish articles that genuinely help readers
A useful blog answers real questions, avoids overlapping topics and connects credible guidance to relevant services and tools.
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Mobile website performance: five checks before installing another optimisation plugin
Measure the visible content, responsiveness, layout stability and unnecessary downloads before adding tools that may overlap or conflict.
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404 errors and 301 redirects: fix broken URLs without damaging SEO
Choose whether to restore, redirect or remove a page according to its real replacement; avoid blanket redirects and update internal links.
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Website backups: why practising a restore matters more than having a file
Reliable backups include the right data, independent copies, tested recovery and a documented process for a real incident.
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Article and BlogPosting structured data: practical value and limitations
Structured data helps describe article pages to machines, but it does not guarantee rich results and must match visible, accurate content.
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Hreflang for French, English and Spanish websites: connect equivalent pages
Hreflang annotations should point to real translated equivalents using reciprocal references, correct language codes and consistent canonical URLs.
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AVIF, WebP and JPG: organise website images without harming SEO
Using multiple image formats helps only when the server or templates deliver suitable versions at appropriate dimensions and preserve meaningful alternative text.
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Dynamic XML sitemap: how new database pages are discovered
A database-driven sitemap can include newly published articles automatically, but only when its query, URLs and HTTP responses are correct.
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Blog pagination and SEO: make every archive page accessible
Pagination works best with stable URLs, crawlable links, accurate canonicals and predictable behaviour on the first and last pages.
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